Russell Westbrook turned last season into an individual showcase, becoming the first NBA player in more than 50 years to average a triple-double. He will parlay that enhanced profile into a historic deal.
The Oklahoma City Thunder superstar agreed to a 10-year contract extension with Nike’s Jordan Brand, according to Nick DePaula of ESPN.com. DePaula adds this re-up represents the most lucrative total endorsement deal for any Jordan-affiliated athlete thus far. This extension will run through the 2025-26 season — Westbrook’s age-37 season, if his career reaches that point.
Westbrook’s initial deal was set to expire in fall 2018. The Wasserman Media Group and Westbrook’s agent, Thad Foucher, negotiated the shoe contract. DePaula also adds the pay increase on this newly inked agreement will apply retroactively to his 2016-17 season, in a rather interesting development.
The shoe titan initially outfitted the 28-year-old point guard with Nike sneakers during his first four years before the company placed him under the Jordan banner, forming a partnership with then-teammate Kevin Durant.
DePaula reports this contract will be for on- and off-court shoes, noting in addition to the Air Jordans he wears during games there will be two off-court silhouettes — the Westbrook 0.1 and 0.2 — ready for unveiling. An on-court Westbrook signature sneaker is coming as well, one that will highlight Westbrook’s flashy play and unpredictable fashion sense. DePaula described said shoe as “unlike anything that Jordan Brand brand has done before.”
The company wanted to make sure Westbrook was committed long-term to the Jordan Brand before going into full development with these projects themed around the reigning NBA MVP.