The Los Angeles Rams‘ decision to bring Eric Dickerson back for a one-day retirement ceremony as a member of the team will precede a longer-term reunion.
The Rams hired the Hall of Fame running back for a business position, general manager Les Snead announced. Dickerson’s official title will be vice president of business development. Dickerson played for the previous Los Angeles version of the Rams and was one of the most popular players in franchise history. He starred in L.A. from 1983-87.
With the organization back in L.A., Dickerson will resume work with the franchise by meeting with sponsors and VIP guests while helping out in the community, the team announced. The Rams still have plenty of work to do in re-establishing themselves in the city they vacated in 1995 by moving to St. Louis.
“It’s a really good feeling, it really is, to be back with the Rams and like you said, in an executive position,” Dickerson said during his one-day retirement ceremony. “For me, my thing is that I’m all about the fans. And I’ll say this — I still have my radio show to do. I have TV I do now. Coach (Sean McVay), I’m letting you know now, if you play well, I’m going to say you’re playing well. If you’re not playing good, then you’re going to hear it from me. I’m your biggest fan and your biggest critic; that is just me. I love this football team.”
This comes after Dickerson, who has worked as a television and radio broadcaster, had a public spat with since-fired Rams coach Jeff Fisher. But Rams chief operating officer Kevin Demoff said Dickerson and other team alumni were welcome back at the Los Angeles Coliseum for games.
“Really with the main goal of doing what he did for me a long time ago,” Snead said of Dickerson’s role in a team-released video. “Bridging fans to our organization and then not only making them fans of the Rams, but making a difference in their life.”
The Rams traded Dickerson to the Indianapolis Colts, and he then played for the then-Los Angeles Raiders and Atlanta Falcons. But the NFL’s single-season rushing leader remains primarily identified as a Ram. That looks like it will continue.