As a UFC fighter, Conor McGregor’s ties with Reebok ran deep. The featherweight kingpin had an individual sponsorship deal with the sporting apparel company, and the UFC’s 2015 agreement with Reebok mandates its fighters wear that particular brand during fight week and in the Octagon.
Now that the UFC lightweight champion will be making a foray into the squared circle, he’s a sponsorship free agent. The UFC is not part of this promotion for McGregor’s unique matchup with Floyd Mayweather. Mayweather Promotions is functioning as the lead promoter, and it’s a Showtime pay-per-view card.
Reebok is still negotiating with McGregor’s team, so the fighter’s usual brand of apparel may not change. Reebok just has to win a bidding war now.
“He’s currently a free agent with regard to athletic apparel,” McGregor’s manager, Audie Attar, said during an appearance on “The MMA Hour” with Ariel Helwani. “We’re still in discussions with Reebok and other brands. “It’s definitely a great opportunity for Conor and any brand we decide to align with.”
While boxers’ brands aren’t exactly a big topic of conversation, most everything having to do with this August fight will be discussed. It’s unknown at this point what other suitors there are for a possible one-fight-only partnership with McGregor, however.
Helwani also asked Attar about the purse McGregor will be taking home for his opening night as a boxer. While it will undoubtedly be the most money ever given to a fighter for his first fight — and among the most ever doled out to a boxer for any fight — Attar said both junior middleweights signed confidentiality agreements.
Estimates have the Irishman taking home around $100 million.