Dallas Cowboys’ wideout Dez Bryant may not be on the field and his team may not have been to the Super Bowl in decades, but he’s still winning the merch battle. When looking at all merchandise that has been officially licensed, he sells more than any other player.
Usually, quarterbacks lead the list. Bryant took that top spot this summer, though, as the first non-QB to do so.
Behind him are a string of QBs. According to the press release from the NFLPA:
“New England Patriots quarterback Tom Brady, who was the top-ranked player at the end of 2015, returned to the top five, in the No. 2 spot. Joining him in the top five were two more quarterbacks – Aaron Rodgers of the Green Bay Packers at No. 3, and Russell Wilson of the Seattle Seahawks at No. 4. Wide receiver Odell Beckham Jr. of the New York Giants rounded out the top five.”
Bryant wasn’t the only Cowboy on the list. QB Tony Romo, who is also hurt and has not been playing for weeks, after missing most of last season, was No. 6 anyway. At No. 10 was long-time vet Jason Witten, one of the most reliable tight ends in the NFL. Rookie RB Ezekiel Elliott wasn’t quite able to break into the top 10 yet, but he is at No. 11.
While sales are to some degree linked to success on Sundays, they are also linked to population. The Cowboys have a huge fan base because Texas in general just has a lot more people to buy merch than many other states.