Cleveland Cavaliers forward LeBron James has proven to be quite the businessman during his career, and he’s even dabbled in some acting as well. On Thursday, it was reported by Deadline that Springhill Entertainment, a company owned by James and business partner Maverick Carter, has produced a half-hour single camera comedy that has been put in development by HBO.
According to the report, the show will focus on today’s sneaker culture with Shawn Wines and Lemon Anderson being the writers of the script. James and Carter will serve as executive producers along with Wines, with Anderson being listed as the co-executive producer.
“Written by Shawn Wines (High Maintenance) and Lemon Andersen (She’s Gotta Have It), the untitled Sneaker Store Project centers on two best friends and their wild employees at an up-and-coming sneaker shop outside L.A., where they take on the insane and obsessive world of sneaker culture,” Deadline’s Nellie Andreeva wrote. “Wines also executive produces with James and Carter. Andersen is co-executive producer.”
This is the latest move into television for Springhill, which already has shows on Starz (Survivor’s Remorse) and NBC (The Wall). While Survivor’s Remorse is a half-hour long comedy, similar to the planned show on modern-day sneaker culture, The Wall is a game show that has proven to be popular since its debut in late 2016. In mid-January, NBC signed on for an additional 20 episodes of the game show.
Springhill Entertainment and Warner Bros. TV have a multi-year movie, television and digital media deal, which was signed in 2015, resulting in LeBron James and Maverick Carter’s move into the production business.